By Bunmi Yekini
Coca-Cola Nigeria has brought back its iconic Share A Coke campaign with a vibrant Lagos launch that celebrated connection, culture, and personal identity, drawing over 1,500 influencers, creators, and fans.
The high-energy event featured immersive experience zones, personalization booths where guests customized Coke cans and merchandise, and live performances from top Nigerian artists including Falz, Wande Coal, Odumodu Blvck, Shoday, and Ayo Maff.
“Share A Coke is about connection, identity, and those little sparks of joy when we see ourselves or someone we love on a Coke bottle,” said Mariam Khan, General Manager, Coca-Cola Nigeria.
Originally launched over a decade ago, Share A Coke became a global sensation by printing names on bottles, transforming a simple drink into a personal expression. Its 2025 revival, Coca-Cola said, taps into Gen Z culture and digital creativity, merging “a rave and a digital playground” for fans to engage both offline and online.
“From the Ravers to the Sabi Girls, the Odogwus to the 4Lifers, there’s a Coke that speaks your language and represents your vibe,” said Yusuf Murtala, Senior Director, Frontline Marketing, Coca-Cola Nigeria.
The company also unveiled a nationwide Buy-Scan-Win promotion that offers Nigerians the chance to win millions of naira in cash and prizes weekly until December 31, 2025, including nearly 10 new millionaires every week.
Coca-Cola encouraged fans to join the campaign by finding personalized bottles and sharing moments on social media using the hashtag #ShareACokeNG across Instagram, TikTok, X, and Facebook.